Charge an outrageous price for your farms production -- your customers will be happier.
I know, it seems pretty silly -- how can paying more money make a customer happier, especially when it comes to food. We live in a culture that has made price the biggest factor that a lot of people choose food by.
Now I know that everyone here is probably concerned about food quality, more so than most - and all of you want the animals involved in farming to be treated well at all times, so this isn't a typical audience. But for most consumers, the choice about their food is mostly about price, and there's a segment of the market... pretty large segment, that considers food that is higher priced to be more satisfying than cheaper food. Even when it's the same food.
Seem hard to believe? Lets take Wine as an example. There are hundreds of thousands of people who talk at length about wine. Where it's produced, the production method, the variety of grape, how its crushed... all sorts of stuff.
but... study after study has shown that the more people pay for wine the more satisfied they are with the wine they purchased. No matter what the actual qualities of the wine. 'Cheap' wine tastes better when you pay more for it.
It's a little worse than you think. I had to laugh at this study that showed that a good number of people actually preferred the taste of dog food vs various pates. Could it be the expense of the pate makes it tastier, and more satisfying? I would think so. Certainly dog food is cheaper -- and since the taste is pretty similar, we can probably save a whole bunch of money at the next cocktail party!
The truth is that wine people really can't tell the difference between wines very well at all, and people are using price as a surrogate for quality. If it is more expensive, it's better.
So the next time that you sell something, consider carefully the satisfaction of your customer. A few more bucks paid might be the difference between just an average chicken and the best chicken they ever ate.